Folli Follie Group at a glance
THE FOLLI FOLLIE GROUP, A BRIEF OVERVIEW:
Folli Follie S.A. under the distinctive title FOLLI FOLLIE Group (FF Group) operates actively in more than 28 countries defining new trends at all sectors at which it activates. With a dynamic structure and an impressive portfolio the FF Group “accompanies” a customer through all life phases: from early childhood to adulthood one can relate to the FF Group and its brand portfolio.
The strategic mission of FF Group is to establish and maintain a leading position in the international fashion world through the further development of all individual brands and the attraction of worldwide famous brands. The expansion of the constantly developing distribution network is among the Group’s corporate goals.
FF Group designs, produces and markets on a global level its own brands: Folli Follie and award winning British jeweller Links of London. Famed for high quality and breakthrough design, jewellery, watches, accessories and giftware from Folli Follie and Links of London have won a place in the hearts of millions of consumers globally.
The FF Group also operates in the Greek travel retail sector, through Hellenic Duty Free Shops, whereas Folli Follie and Links of London products are also available in-flight on major international airlines. The FF Group operates numerous points of sale in airport duty free shops around the world. The dynamic presence of FF Group in the travel retail sector has been acknowledged by the “Duty Free News International” Product Awards 2010 where the FF Group won the following distinctions: Best New Beauty Store for Hellenic Duty Free Stores at the Athens International Airport, Best Watches Campaign for Folli Follie at Asian Airlines and Best New Jewellery Store for Folli Follie at Hong Kong International Airport.
At the same time the Group maintains a leading presence in the department stores field, the retail and wholesale channel of apparel and footwear, within Greece and S.E.E. through “Factory Outlets”, as well as “attica” department stores, the Group’s department stores in Greece that cover more than 65,000 m2. Brands such as Ermenegildo Zegna, Juicy Couture, UGG Australia, Nike, Converse, Calvin Klein Jeans, GUESS, G-Star Raw, Samsonite and Technogym belong to the Group’s brand portfolio.
The FF Group creates fashion globally and has established a strong presence counting more than 800 points of sale worldwide and employing more than 5,800 people worldwide.
Folli Follie Group headquarters, Athens Greece
1982: Folli Follie company is founded in Greece by Mr. Dimitris Koutsolioutsos and his wife Ketty. First Folli Follie store opens in downtown Athens.
1994: Launch of the Folli Follie women’s watch collection.
1995: Folli Follie enters the Japanese market, shop openings in New York, Hawaii, Guam.
1997: Folli Follie listed at the Athens Stock Exchange.
An agreement was signed allowing duty free items to be sold exclusively at points of exit from Greece (airports, ports, border stations) until 2048.
1998: Folli Follie enters key Asian markets.
Listing of Hellenic Duty Free Shops’ shares at the Athens Exchange.
At that time, the company was the largest retailer listed at the Athens Stock Exchange.
1999: Folli Follie creates subsidiaries in France and UK and acquires 5% of the share capital of HELLENIC DUTY FREE SHOPS S.A.
The European Commission abolishes duty free sales to passengers traveling within the EU (July 1).
2000: The subsidiary, Hellenic Distributions S.A., was set up. That company provides ship handling services for cruise liners, ferry boats, merchant vessels and other ship chandlers, army bases and embassies, distributing internationally renowned brands via its network, of retail outlets within Greece.
2001: The new Athens International Airport at Spata officially opened with three company shops within its premises.
2002: Folli Follie enters key European and Chinese markets and develops the Travel Retail business.
2005: Opening of “attica”, the biggest department store In Greece, in the center of Athens.
2006: Raising the stake at HDFS from 24,61% to 52,28%.
HDFS acquires Links of London.
Folli Follie obtains the Chinese retail license.
2007: Acquisition of Elmec Sport via HDFS.
2008: Acquisition of Folli Follie’s affiliate in Japan.
2010: Merger of the companies Folli Follie S.A., HELLENIC DUTY FREE SHOPS S.A. and Elmec Sport S.A. all absorbed by HELLENIC DUTY FREE SHOPS S.A.
Creation of the Folli Follie Group of Companies.
The London Organising Committee of the Olympic and Paralympics Games appoints Links of London, as the creators of the Official Jewellery Collection of London 2012.
2011: Reopening of the Duty Free petrol stations by HELLENIC DUTY FREE SHOPS S.A.
Fosun International acquires a stake of 9,5% in FF Group through a capital increase excluding existing shareholders and increases successively its stake to 13,4%.
Folli Follie opens new shops in Puerto Rico and Canada.
2012: The FF Group gains the exclusive distribution and representation of PROCTER & GAMBLE PRESTIGE perfumes in Greece.
Opening of the third “attica” department store in Thessaloniki.
In a joint venture between Duty Free Shops and Setur Servis Turistik A.S. a lease contract for the operation of the Tourist Port of Mytilene is signed for 40 years.
- ACTIVITY SEGMENTS
Jewellery, Watches and Accessories
Kifisia Flagship store, Athens
With the own brands Folli Follie and Links of London, FF Group has a very strong presence in Asia, Japan, Europe and the US.
Folli Follie is a Greek brand which designs, manufactures and distributes jewellery, watches and fashion accessories. Folli Follie creates fashion in 24 countries with more than 488 points of sale worldwide.
The philosophy of the brand lies in offering a “full fashion concept” of branded, trendy jewellery, watches and accessories of high quality at affordable prices, appealing to the needs of the modern, fashion-conscious working woman. Folli Follie aims in fulfilling the demand of today’s global consumer for affordable fashionable luxury.
The launch of Folli Follie in the very demanding Greek jewellery market was followed by an unprecedented success that convinced the owners to steer the brand towards additional categories of fashion accessories and led the way towards the brand’s international expansion through strategic shop locations. Apart from a strong presence in Mainland China and Japan, the brand has presence in the most fashionable streets of the world’s major cosmopolitan cities: London (New Bond Street), Hong Kong (Central district), New York (Madison Avenue & Prince Street), Dubai, Athens, Beijing, Seoul, Honolulu.
Apart from the flagship stores in strategic locations, Folli Follie products are also sold through stand-alone shops and shop-in-shop in famous department stores, such as Isetan and Takashimaya in Japan, Lotte and Hyundai in Korea and Corte Ingles in Spain. In 2012, Folli Follie proves once again its leading position in the fashion industry by entering the Harrods Store in London. Folli Follie has a direct control of its international distribution network by vertically integrating its operations from production to retail. As a result, it has established a direct line of communication with its customers having adopted the required flexibility to respond to their changing demands.
In addition, Folli Follie has a strong presence in the travel retail market with points of sale in numerous airport duty free shops around the world, such as Beijing, Seoul, Athens, Vancouver, Taipei, Hawaii and Guam among others, whereas Folli Follie products are also available in-flight in major international airlines..
Folli Follie operates more than 54 points of sale, in Athens and in the rest of Greece, in several shopping Centers like in The Mall Athens, the Athens Heart, the Athens Metro Mall, shop-in-shop in department stores like attica, attica in Golden Hall and Notos Galleries. Moreover, the brand is present at points of sale of HELLENIC DUTY FREE SHOPS all over the country.
Folli Follie established itself as a true pioneer in the market when it introduced, among its first collections unique jewellery creations made of silver combined with murano glass and later on complete jewellery collections made of stainless steel in silver or gold colour combined with diamonds - a trend followed by many others.
Depending on the materials used (sterling silver, stainless steel, precious and semi-precious stones) and in a wide price range covering all needs, the company offers an unrivaled assortment of styles for the creation of a unique style.
The fact that nowadays, ladies watches are no longer considered as simple time pieces or expensive jewels, but everyday fashion accessories, to be mixed and matched, contributed to the development and establishment of Folli Follie watches in the field of fashion. Thanks to their unique design, their high quality and their affordable price, the watches of the Ceramic Collection, the Rubber Collection, the Jewellery Watches, Beautime, Donatella, Water Champ and Heart4Heart Watches are amongst the few that have been embellishing female wrists worldwide.
Furthermore, following the commands of the fashion industry to suit the changing lifestyles of the modern man and his need for both a “primary” and a “secondary” watch, Folli Follie re-launched its men’s collection in March 2006 creating various watch designs.
In addition to its jewellery and watches lines, Folli Follie offers comprehensive assortments in fashion accessories, such as handbags, small leather goods, belts, pashminas and sunglasses. Following the same philosophy of “affordable, fashionable luxury”, the exclusively designed pieces add breadth to the company’s identity and are now globally recognized amongst accessories brands.
All Folli Follie jewellery, watches and accessories lines complement each other, offering a “full fashion concept” and providing at the same time a contemporary, alternative and fresh experience to customers over the world.
Folli Follie’s jewellery, watches and accessories collections are presented throughout the year. All collections are enriched during each year with special promotions, flash collections and new creative ideas. The company’s experienced design team consists amongst other of Italian, Swiss and Greek top designers, who work together for the presentation of complete jewellery, watches and accessories collections. The collection’s highlight is the premium K Collection, which includes unique and limited edition jewellery and accessories pieces, inspired and supervised by Mrs. Ketty Koutsolioutsos. The Folli Follie designers’ goal is not only to maintain a fashion orientation complementing the prevalent fashion trends, but also to set them, translating fashion in the daily life and offering special, characteristic fashion tips, with the signature of Folli Follie.
In 2012, Folli Follie launched a wide and international advertising campaign, entitled “Crazy for Greece” and featuring Gaile Lai, the famous Asian model and actress. The filming took place in Greece and specifically in the cosmopolitan island of Spetses, in order to honor the country and promote the wonderful Greek summer all over the world. This International campaign aims to present Greece abroad and also to attract more tourists from Asia and other regions. The international “Crazy for Greece” campaign, both print and digital, will be featured in newspapers and in the most famous fashion titles worldwide, will run online, will be hosted on TV shows, and will be featured on billboards in Europe, Asia and North America. Moreover, the campaign will be promoted via the 488 points of sale and in the most populous avenues in 24 countries.
Furthermore, the emphasis given to the unique design does not stop at the product itself but extends into all Folli Follie visible associations and image of the company, such as: shop layout, décor, window display, product presentation, furniture, packaging, promotional material and of course integrated communication strategy. In other words, the company’s design team in collaboration with the Marketing and Public Relations Department strive to create a “Folli Follie world”, which ensures a consistent, characteristic brand image amongst all Folli Follie shops and products, immediately recognizable by the global consumer.
LINKS OF LONDON
Links of London is the iconic international jewellery brand that captures London’s wit, spirit and heart.
As one of our most coveted jewellery brands, Links of London has continued to captivate customers with striking jewellery collections, statement watches and a selection of exquisite gifts. Since the beginning, imaginative design, uncompromised craftsmanship and the use of the finest materials have remained integral to each new collection, ensuring that each piece remains a timeless contemporary classic.
Links of London-Sloan square Flagship store, London
The company was founded in 1990 and over the last twenty years Links of London has grown significantly across the globe and now has over 80 stores including London, New York, Tokyo, Athens, Dubai and Hong Kong.
In July 2006, Links of London was acquired by FF Group, the jewellery, watch and accessory brand. The in-house design team has steered the brand through the next stage of growth and evolution, as a result the brand has been cleverly repositioned, challenging the customer’s perception whilst retaining its enduring appeal.
Landmarks for 2009 have been the successful and much anticipated launch of the Sweetie watch, alongside the introduction of bespoke friendship bracelets and more fashion forward collections.
The Brit Lines Collection epitomised the brand’s vision, drawing inspiration from London’s vibrant and dynamic landscape in keeping with Links of London’s spirit.
Spring/Summer 2010 saw the iconic Sweetie collection being revisited and updated just in time to celebrate the company’s twentieth anniversary and this year the brand launched The Official Jewellery Collection for London 2012 in the UK.
Autumn Winter 2010 the brand honoured their first ever global brand ambassador Cat Deeley in the advertising campaign, introducing the new collections 20/20, Infinity and Effervescence.
Links of London looks forward to an exciting future, establishing itself in new markets, developing more interactive online content and introducing a new range of leather goods.
Links of London is a subsidiary company of Hellenic Distributions S.A.
- HELLENIC DUTY FREE SHOPS-TRAVEL RETAIL
From 1979, Hellenic Duty Free Shops offer travellers the most amazing shopping experience. The 130,000 original, modern, fresh, brand-name products, always available at competitive prices list Hellenic Duty Free Shops to No 1 shopping destination for 30,800,000 Greek and foreign travellers, visiting Greece. Around 7,700,000 passengers, every year, choose Hellenic Duty Free Shops for their purchases.
Hellenic Duty Free Shops, Athens International Airport
HELLENIC DUTY FREE SHOPS is the exclusive duty free operator in Greece. It has the exclusive right for selling duty free products at all exits of Greece. The company is characterized for its rapid growth, development and the high quality of provided services. In 1979, Hellenic Duty Free Shops opened the first two shops. Today, they operate a network of 97 stores at 47 sales points throughout Greece, 21 of which are located in airports, 13 at border stations and 13 at ports all over Greece.
Hellenic Duty Free Shops secure a great variety of products to all travellers in competitive prices. In modern, comfortable, friendly and easily accessible stores, the full collection of brand name perfumes and cosmetics (Dior, Chanel, Estee Lauder, Lancôme, Clinique, La Prairie, Paco Rabanne, Burberry, Korres etc), tobacco, liquor, confectionery (Hersey’s, Toblerone, Lindt, Cadbury, Kinder etc), luxury and fashion products (Folli-Follie, Hermés, Bvlgari, Juicy Couture, Armani Jeans, Swatch, Lacoste, Zegna, Luxotica) are offered. Furthermore, Greek delicacies - representing the wealth of the Greek land - from all over the country are carefully selected by experts and are available at the Hellenic gourmet Store. Hellenic gourmet concept is part of our effort to promote the Greek culture, products and producers and actively support the emerging movement “Buy Greek”.
The company’s aim is to improve product mix and services for the traveler by implementing tailor made promotional activities (offering gifts with purchase, special offers, competitions and happenings) according to its needs and desires, which change frequently. Whilst, new, fresh, brand name products are often launched for the first time at HDFS shops, and in some cases only available exclusively there.
In 1999, when the European Commission decided the abolition of duty free sales to passengers traveling within the EU, Hellenic Duty Free Shops implemented the “Travel Value” concept providing products at the same prices whichever the travellers’ final destination (in Greece, in the E.U. or Third countries) and absorbing duties and taxes.
All Hellenic Duty Free Stores are located right after passport control and are strongly signed to attract travellers’ attention by providing travellers a wide range of brand name, original, newly launched products at competitive prices and the most amazing shopping experience.
One of the company’s core values is that growth and development is not simply a means of survival but lies at the very heart of doing business, and is something to be pursued irrespective of the surrounding circumstances. A simplified organizational structure, economies of scale, more effective management, utilization of economic partnerships and the Group’s experience offer the company unique advantages that will enable it to grow on both the national and international market.
Hellenic Duty Free Shops offers to every traveller, executive, tourist the last memorable experience of Greece to carry back home.
In 2012, the Greek Government signed the 40 years lease contract of the marina of Mytilene with the contractor consortium consisting of "DUTY FREE SHOPS SA" with the distinctive title "FOLLI FOLLIE GROUP" and "SETUR SERVIS TURISTIK AS". The dynamics of the said marina consists of 252 berth areas of which 222 as marine and 30 on land space. The company Setur, is a leader in the marina management business in our neighbouring country.
- HELLENIC DUTY FREE SHOPS-AWARDS
2005: The “European Business Magazine – 2005” ranked HELLENIC DUTY FREE SHOPS at 7th place among the companies with the best return on equity.
2007: “The Duty Free & Travel-Retail Database & Directory” has recognized HELLENIC DUTY FREE SHOPS amongst the 20 largest companies worldwide in the Travel Retail Industry based on sales and the 3 largest based on earnings.
2008: The Athens Chamber of Commerce and Industry awarded the company in 2007 with the Export Activity prize at an event attended by the President of the Hellenic Republic, the Prime Minister and other prominent leaders.
2010: According to Generation Research of Sweden which prepared “The World’s Top 50 Giant Operators, 2009’’ the company was in 9th place worldwide.
FF Group is active in the field of retail with department stores and outlet stores. The first discount department store in Greece called “Factory Outlet” opened in 1999 in Piraeus street at the southern part of Athens with a space of 13,000 m2.
The second discount department store opened in 2006 at the commercial park of Athens International Airport, with a 14,000 m2 space.
FF Group participates with 50% at “attica, the department store” the largest up-scale department store in the Greek market. The impressive eight-storey department store of 25,000 m2 is located in the heart of Athens. On November 2008, a second “attica”, in which FF Group participates with 35%, opened its doors in the recently renovated shopping mall “Golden Hall” near the Athens Olympic Center, with a total surface of 13,000 m2. In addition, in April 2012 another “attica” department store opens in “Mediterranean Cosmos Mall” shopping Mall in Salonica with 5,000 m2 space.
attica department store , Athens city centre
Moreover, a reconstruction program is in place for two groups of buildings, a privately owned building of 12,000 m2 at the centre of Bucharest in Romania, and finally the buildings that have accommodated in the past the department stores “Minion” at Patision street, at the centre of Athens, of 15,000 m2
attica departement store, Golden Hall Mall, Athens
WHOLESALE AND RETAIL ACTIVITY
FF Group is active in the field of wholesale and retail, exclusively introducing and distributing aspiring fashion brands of apparel, footwear and accessories in the markets of Greece, Cyprus, Romania and Bulgaria.
The Group is involved in the sportswear section, as it distributes exclusively the brand Nike in Romania and Bulgaria, and the whole range of Converse products in the markets of Greece, Cyprus, Romania and Bulgaria. When it comes to Converse apparel, FF Group has the license to design and produce all adult and kids sportswear collections.
Fashion brands that are distributed by FF Group are the following: Juicy Couture and UGG Australia (in Greece, Romania and Bulgaria), Gas Jeans, Patrizia Pepe, Atos Lombardini, UGG, G-Star RAW and 40-Weft (in Greece), Helly-Hansen (in Greece, Cyprus and Bulgaria), Redskins (in Greece and Bulgaria), Vilebrequin (in Greece) as well as the children collections by Levi’s, Papermoon, MonnaLisa, Alviero Martini, Calvin Klein Jeans, Converse, Juicy Couture Girl (in Greece).
Moreover, since 2010, FF Group distributes in Greece the Samsonite bags and accessories, whereas from 2011, the Group distributes in Greece the brand Calvin Klein. In Romania, the Group also distributes the fashion brands Calvin Klein, Calvin Klein Jeans, Miss Sixty, Energie, Killah, Scotch & Soda, UGG Australia and Gant Footwear.
FF Group has an impressive retail network in Greece, Romania and Bulgaria comprising of concept stores, mono-brand boutiques and multi-brand fashion stores.
Multibrand store, Patras
The main pillar of the segment is the store chain selling exclusively Nike items, which comprises 63 selling points today: 29 in Greece, 21 in Romania and 13 in Bulgaria. Meanwhile a network of exclusive Converse stores is under development, which at present integrates the following selling points: 9 in Greece, 2 in Romania and 3 in Bulgaria.
In the market of Romania, the Group focuses on the retail network of fashion brands operating three medium-sized multi-brand galleries (small department stores) under the “Collective” umbrella and 18 multi-brand & mono-brand stores featuring collections by Folli Follie, Juicy Couture, Polo Ralph Lauren, Calvin Klein, Napapijri, Marlboro Classics, Boss Orange, DKNY Jeans, Scotch&Soda, Superdry, Franklin Marshall, Converse, UGG Australia, Diesel, Denim&Supply Ralph Lauren, G-Star Raw, Pepe Jeans, Miss Sixty, Killah, Energie, Gant Footwear.
Mono-brand boutiques and multibrand fashion stores operate in Greece as well, specifically 31, which feature collections by UGG, Calvin Klein Jeans, Converse, G-Star RAW, Helly-Hansen, Gas, Patrizia Pepe, Atos Lombardini, Samsonite and Monnalisa
In 2009, FF Group initiated the development of mono-brand Juicy Couture boutiques. The fourteen points of sale operate: four inside the “attica” department stores, one at the Factory Outlet near the Athens International Airport, one at the Factory Outlet in Peiraios Street, one in the Athens International Airport. The other five exclusive boutiques operate in Kifisia, Kolonaki, Glyfada, Thessaloniki and Mykonos, whereas in April 2011 FF Group opened the first Juicy Couture boutique outside Greece, in Sofia, Bulgaria.
Moreover, signing an agreement with Ermenegildo Zegna for the company’s retail network expansion in Greece has led to the opening of two exclusive Zegna boutiques in Athens and of another four points of sale (“attica” department stores and in Athens International Airport).
BEAUTY & COSMETICS
In 2012, Folli Follie Group continued its strategic development, with the extension of its activities via another dynamic distribution channel of famous brands and created a new business function, Beauty & Cosmetics.
More specifically, Folli Follie Group undertook the exclusive distribution and representation of Procter & Gamble Prestige perfumes in Greece for the following brands: Dolce&Gabbana, D&G, Gucci, Hugo Boss, Escada, Lacoste, Dunhill, Rochas, Ghost, Laura Biagiotti, Christina Aguilera, Puma, and also the Dolce & Gabbana Make- Up Collection.
The Dolce & Gabbana Make-Up collection in particular was introduced for the first time in the Greek market in 2011, and the strategic objective is to further expand it and reach 20 point of sales until 2015. In parallel, Dolce & Gabbana perfumes constitute one of the leading perfume brands in the Greek market.
Under this segment fall various activities of FF Group, which cover a wide product range.
FF Group, with a legacy of long-term tradition in fitness equipment, represents in Greece the Italian firm TechnoGym, the world’s top manufacturer of fitness equipment.
Moreover, the Group developed an autonomous commercial department which deals with import and distribution of surveillance and security systems.
Planaco yacht yard, which has been known to Greek and foreign yachtsmen alike for over 30 years, and is located on the island of Aegina, is also included in the other activities of FF Group.
FF Group’s Corporate Responsibility scheme is based upon a wider strategic approach and is defined by the philosophy of each and every distinct company. Every corporate responsibility act is defined by the management’s commitments towards the employees, the shareholders, the clients, the suppliers, and the society at large. In a wider sense, these stakeholders constitute the family, in which Folli Follie grows, operating with responsibility and respect. The Group’s Corporate Responsibility scheme applies globally, in all markets that the company enters, confirming its respect to all the relevant communities and corresponding to each region’s needs.
Taking always into account the diversity and particularity of each one of the 28 countries of its operation, the Group develops and implements a holistic and focused Corporate Social Responsibility Programme, according to the basic axes that the Headquarters in Athens define. With the basic axes evolving around Culture and Sports, Society and Environment, the Folli Follie Group’s Corporate Responsibility Programme spreads through both a national and international level.
The Travel Retail sector of the Group has also activated intense socially responsible programmes. More specifically, the Hellenic Duty Free Shops have incorporated in their business strategy the principles of viability through the development of social and environmental responsibility policies, and by giving back to the societies in which they operate.
Culture - Sports Axis
Being a Group that operates in many different countries, FF Group embraces culture and arts as global means of communication that unite civilizations. Thus, culture has been a major feature of the social contribution of FF Group: the cooperation with organizations which promote culture and arts is considered as of really high importance in order to preserve each region’s cultural heritage and also to support the artists’ efforts.
In the past Folli Follie has sponsored several cultural events in Greece and abroad, events such as the first Kabuki Theater in Megaron-the Athens Concert Hall and Dionysis Savopoulos’ concert in Benaki Museum in Athens. Our philosophy regarding arts and culture is transferred globally: in October 2005, Folli Follie was honoured to support the Hong Kong closing concert of the Greek performer Nana Moushouri, who is a UNESCO Good Will Ambassador. Moreover, in May 2007, during Mrs Dora Bakoyannis, Minister of External Affairs visit in China, Folli Follie sponsored the renowned Greek singer, Alkistis Protopsalti’s concert, in the Forbidden City of Beijing.
Folli Follie also sponsored the “Sensitivity Questioned” exhibition that was hosted at Ileana Tounta Gallery, in Athens in 2010. The exhibition was dedicated to femininity through the eyes of a male, with the participation of famous Greek and international artists, like Jean Luc Blanc, Gregory Crewdson, Jim Drain, Ryan McGinley, Michael Robinson, Daniel Silver, Daniel Subkoff, Stephen Sutcliffe, Scott Treleaven, Dimitrios Antonitsis, Christos Delidimos, Kostas Bassanos, etc.
Along the Sports axis, Folli Follie honoured the Vouliagmeni female polo team – European Champion 2010 – by dedicating and naming a sports watch “Water Champ”. Folli Follie, as a company which always promotes its Hellenic heritage and roots wanted to express its gratitude to the “golden girls” of the female polo team. The “Water Champ” collection is one of the company’s most symbolic watch collections and enjoys a great success.
In 2011, Hellenic Duty Free Shops organised a BASE jump sponsorship in Saint George Disalona, in Symi. This athletic event, which takes place each year, brings together athletes from 15 countries and attracts the Greeks and Turks tourists’ attention due to the sport’s special character. In addition, Hellenic Duty Free Shops organised the “Treasure Hunt” with the participation of Special Olympics athletes who left from our country starting from the Athens International Airport.
The Group also sponsored Symi island Festival which was organised by the Municipality of Symi and several events in Krystalopigi, in order to celebrate the 55 years anniversary of the village.
The activities of the FF Group extend to long-lasting charity initiatives throughout Greece and globally, covering the needs of schools, non-profit institutions and NGOs that involve children, the tenderest part of society. In addition, Folli Follie continues to demonstrate its sensitivity to social solidarity issues that are not direct business actions but topics, which the company feels a great responsibility to bring to the public’s attention.
As for the rest of the world, Folli Follie sponsors various charitable causes dedicated to public welfare, such as the Cancer Fund in Hong Kong, where it has been the major sponsor of the “Pink Revolution” campaign for the last years. In autumn 2009, Folli Follie designed for Greece and abroad two limited edition bracelets in collaboration with the leading non-profit organisation Save the Children, whereas part of their proceeds was donated to support its remarkable activities. Folli Follie also donates to organizations dedicated to child care and the protection of children, such as the “Smile Angel” Foundation in China.
During 2011 Folli Follie also supported the non-profit organization “The Art of Elysium” through the opening of the new Folli Follie boutiques in New York (Soho & Lord & Taylor). This organization was established in 1997 and its objective is to encourage working actors, artists and musicians to voluntarily dedicate their time and talent to children who are battling serious medical conditions. For this purpose, Folli Follie Group employees in New York were prompted to participate in the workshop that took place in the Hospital for Joint Diseases by sharing their personal talents with these children. The works that were created in this workshop were presented during the Lord & Taylor store’s opening.
In Spain, Folli Follie actively supports the purposes of the “SOS” organization through the launch of a specially designed collection, and part of this collection proceeds were offered to the International “SOS” organization. In order to honour Mrs Ketty Koutsolioutsos, founder of Folli Follie, a department of a nursery that was built in Cangut Village in Senegal, was named as “Ketty’s Nursery”.
Furthermore, Folli Follie supports several associations and non-governmental organizations through product donations. Indicatively, in 2011 the Group offered products to the following organizations/associations: “ATTIKON Hospital Employees Association”, “Kentro Zois”, “Andros Maritime Association”, “Karyatides Union” of the American Hellenic Educational Progressive Association (AHEPA Hospital), “Hamogelo tou Paidiou”, “Institute of Social Welfare for Hearing Impaired persons”, “Association of parents of disabled persons”, “ALMA Greek Association”, “Arogi”, “Merimna”, “Perivolaki” and more.
More specifically, Hellenic Duty Free Shops have donated money for the support of the viability of the local communities of the Greek region such as: Kastanies, Feres, Anixi, Promachonas and the islands Karpathos and Simi. Donations have been made towards charitable organizations operating in Greece such as the Centre for Babies “Mitera”, “Kentro Zois” and the “Centre of Mental Health”. Hellenic Duty Free Shops sponsors events organized in the local communities in which it operates. It’s worth mentioning the really important financial support of the region of West Erymanthos in the Municipality of Kalavryta with the objective to create new jobs for young people (18-24 years old) that reside in the region.
Links of London is also an active participant of FF Group’s social responsibility programs focused on society and especially children. During 2008, the brand offered part of its “Friendship Bracelet” proceeds to the “Mazi gia to Paidi” non-profit organisation.
In 2010, it also organized an ambassadors’ initiative, named “Sweetie… It’s all about you!”, to support the causes of “Make-A-Wish” foundation. Antigoni Drakoulakis, Calliope Karvounis, Sia Kossiones, Helena Kountouras, Katerina Lechou, Nina Lotsaris, Nantia Mpoule, Maria Naupliotou, Ioanna Pappas, Rea Toutountzi and Zeta Fountas accepted Links of London proposal and participated as the Goodwill Ambassadors in the successful Social Responsibility Campaign that was created for this cause. The support towards the “Make-A-Wish” foundation continued for a second consecutive year through the collaboration with the renowned Greek singer Antonis Remos, who designed a friendship bracelet, profits of which were donated to the organization. The aim was to fulfil the wishes of children of 3-18 years old with life-threatening medical conditions and provide them with support and courage in order to win their right to life. The “Make-A-Wish” foundation sponsorship was completed with a major charity event, maximizing the impact of this great initiative.
In addition, Links of London created for the Fall/Winter 2011 collection 7 cord bracelets, each one of them representing activation against hunger throughout the world. Part of the bracelets proceeds were offered to FEED Foundation, a non-profit organization, which was formed by Lauren Bush and Ellen Gustafson and is dedicated to supporting programs and organizations that are effectively working to fight hunger and eliminate malnutrition throughout the world. This activation was held with great success in the United Kingdom and the United States and set a good example to other countries where Links of London is present.
Last but not least, FF Group for the past three years has been supporting the “Doctors without Borders” organization globally through the purchase of Christmas Cards.
Follie Follie Group is strongly activated towards the environmental protection and examines all countries’ needs individually, focusing on programmes that offer concrete results and cover specific needs.
In May 2008 Folli Follie hosted a Charity Sale in Hong Kong to support the victims of the Sichuan earthquake; the response was massive and all the proceeds of the 3-day sale were donated to the Hong Kong Red Cross China Relief Fund. One month later, in June 2008, Folli Follie Group also delivered a number of works to Artemida village, Municipality of Zacharo, Prefecture of Ilia, Greece, as a contribution of social solidarity after the destructive wildfires that affected the wider area of western Peloponnese in August 2007. Moreover, Hellenic Duty Free Shops have offered money for the development and viability of local societies in rural areas of Greece.
The close relationship that Folli Follie Group has developed with Japan during the past 25 years led to actively demonstrate its support towards those affected by the devastating earthquake and subsequent tsunami that struck Japan on March 2011. Folli Follie brand donated 10% of global sales of the entire Heart4Heart Collection and Links of London 10% of the global sales of the classic Friendship Bracelet to support the Japanese Red Cross.
With the environment and the sustainable development always in mind, the FF Group Headquarters, as well as the Factory Outlet retails stores, are housed in eco-friendly buildings, promoting programmes of recycling and battery recycling, energy saving by which the employees, the third-party partners and the visitors abide.
THE BOARD OF DIRECTORS ARE:
- Dimitris Koutsolioutsos
- Chairman, Executive Member
- Ketty Koutsolioutsos
- Vice Chairman, Executive Member
- George Koutsolioutsos
- Managing Director, Executive Member
- Emmanouel Zachariou
- Deputy Managing Director & General Director, executive Member
- Ioannis Tsigounakis
- Non executive meber
- George Aronis
- Independent, non executive Member
- Epaminondas Dafermos
- Independent, non executive Member
- Anna Marina Xirokosta
- Non executive member
- Jiannong QIAN
- Non executive member
- Ilias Koukoutsas
- Non executive member
- Ilias Kouloukountis
- Non Executive Member
- Zacharias Mantzavinos
- Non Executive Member
- Irene Nioti
- Executive Member
Dates, facts and figures:
|1982||Folli Follie company is founded in Greece by Mr. Dimitris Koutsolioutsos and his wife Ketty. First Folli Follie store opens in downtown Athens.|
|1994||Launch of the Folli Follie women’s watch collection.|
|1995||Folli Follie enters the Japanese market, shop openings in New York, Hawaii, Guam.|
|1997||Folli Follie listed at the Athens Stock Exchange.An agreement was signed allowing duty free items to be sold exclusively at points of exit from Greece (airports, ports, border stations) until 2048.|
|1998||Entry in key Asian markets.Listing of the Hellenic Duty Free Shops’ shares in the Athens Exchange.|
|1999||Folli Follie creates subsidiaries in France and UK.|
|2002||Folli Follie enters key European and Chinese markets and develops the Travel Retail business.|
|2005||Opening of “attica”, the biggest department store In Greece, in the center of Athens.|
|2006||Raising the stake at HDFS from 24,61% to 52,28%.HDFS acquires Links of London.Folli Follie obtains the Chinese retail license.|
|2007||Acquisition of Elmec Sport via HDFS.|
|2008||Acquisition of Folli Follie’s affiliate in Japan.|
|2010||Merger of the companies Folli Follie S.A., HELLENIC DUTY FREE SHOPS S.A. and Elmec Sport S.A. all absorbed by HELLENIC DUTY FREE SHOPS S.A. Creation of the Folli Follie Group of Companies.The London Organising Committee of the Olympic and Paralympics Games appoints Links of London, as the creators of the Official Jewellery Collection of London 2012|
|2011||Reopening of the Duty Free petrol stations by HELLENIC DUTY FREE SHOPS S.A.Fosun International acquires a stake of 9,5% in FF Group through a capital increase excluding existing shareholders and increases successively its stake to 13,4%.Folli Follie opens new shops in Puerto Rico and Canada.|
|2012||The FF Group gains the exclusive distribution and representation of PROCTER & GAMBLE PRESTIGE perfumes in Greece. Opening of the third “attica” department store in Thessaloniki. In a joint venture between Duty Free Shops and Setur Servis Turistik A.S. a lease contract for the operation of the Tourist Port of Mytilene is signed for 40 years.. In October, The Folli Follie Group announces that it has signed an agreement to sell 51% of the travel retail business in the Swiss Dufry AG. This transaction was completed in early April 2013|
A Profile in Figures:
|Dec 31, 2012 in € mil.||Dec 31, 2011 in € mil.|
|Total Revenues||€ 1,110||€ 1,021.4|
|Gross Profit||€ 556.8||€ 516.5|
|EBITDA||€ 212.8||€ 198.8|
|EBIT||€ 185.8||€ 173.9|
|Profit before Tax||€ 130.9||€ 121.9|
|Net Profit||€ 93.6||€ 89.5|
|Total Assets||€ 1,815.8||€ 1,723.9|
|Total Liabilities||€ 990.7||€ 984.1|
|Net Debt||€ 614.6||€ 596.4|
|Total Shareholders’ Equity||€ 825||€ 739.7|
|Employees (full time equivalent)||6.063||5.816|
|thereof in Greece||2.950||2.843|
|Points of sale||864||828|
Information on the Folli Follie Group share:
On January 7th, 2011 the new Folli Follie Group shares started to trade on the Athens Stock Exchange, after a reverse merger between the formerly listed companies Folli Follie S.A., Elmec Sport S.A. and Hellenic Duty Free Shops S.A., through absorption of the companies Folli Follie S.A. and Elmec Sport S.A. by Hellenic Duty Free Shops S.A. which was concluded on December 30th, 2010. As a result, shares of the companies Folli Follie S.A. and Εlmec Sport S.A. were suspended from trading from December 30th, 2010 onwards.
Folli Follie Group has only one class of share, with each share carrying the same voting rights.
Folli Follie Group has a free float of 36.2%, Fosun Group holds 13.4%, TPG holds 6.8%, Fidelity 5.4% while the remaining 38.2% is owned by the founders. This has proven to be an extremely efficient balance, while on the one hand provides the Company with substantial financial means while allowing it to maintain its focus and management energy that has always been crucial to its success. As a result of this strategic move, the company has been able, in the last years, to successfully implement its international growth plans.
Folli Follie informs its shareholders regularly about its business and its strategy. It offers an Annual Report and Interim Reports on its website.
|Athex Composite Share Price Index (GD)||2.25%|
|FTSE/Athex 25 ( FTSE25)||2.03%|
|FTSE/Athex Capped 20||2.49%|
|Athex Composite Index Total Return Index (SAGD)||2.25%|
|Greece & Turkey 30 Price Index (GT 30P,30R,TRY)||2.98%|
|FTSE/Athex Retail (DEM)||98.51%|
Securities identification codes
|Athens Stock Exchange|
|Type of issue||Registered Share|